Digital Marketing Specialists

    Dairymaster are currently recruiting for : Digital Marketing Specialists

    The role:

    • Working closely with the Marketing Manager to develop and implement the digital marketing strategy across all channels and products.
    • Execute the Dairymaster online marketing plan with measurable goals and objectives to drive customer acquisition.
    • Lead specialist in Digital Marketing.
    • Drive the execution of customer acquisition and conversion through email marketing.
    • Drive the implementation of marketing initiatives as needed; such as SEO, digital partnerships, Google adwords, paid advertising, subscriber acquisition and consumer communications.
    • Coordinate team training and support CRM programme
    • Provide FAQ level technical support to the team and monitoring for effective and consistent usage of the CRM system.
    • Work with an internal CRM group to devise effective metrics for tracking through the CRM.
    • Report weekly and monthly on implementation progress/ project milestones achieved etc.
    • Plan and manage end-to-end delivery of regular cross-sell, up-sell and customer engagement campaigns
    • Provide detailed measurement and reporting of impact of campaigns on traffic, acquisition, conversion, retention and revenue, identifying and recommending changes where relevant to increase leads, reduce overall acquisition costs and maximise ROI.


    • The ideal candidate will have worked for a minimum two years in an agritech or industrial manufacturing environment in a Digital marketing or CRM project management role.
    • Passion for digital, innovation and e-commerce.
    • Proven track record in online/digital marketing, demonstrating where and how they have delivered on similar responsibilities required for this role.
    • Experience working with CRM solutions as well as a strong understanding of the emerging trend towards marketing automation.
    • Proven track record in effective cross-sell and up-sell campaigns.
    • Business studies, marketing, digital marketing or Business/IT qualification is essential.
    • Good Technical/IT ability to interpret system capabilities and information management.
    • Interpersonal skills - strong verbal and written communication skills.
    • Excellent intercultural awareness.
    • Ability to gain credibility and good working relationships with colleagues and distribution partners in Ireland and internationally.
    • Close attention to detail, strong planning and project management skills and an analytical approach.
    • Deadline driven.

    Viewing of a portfolio either online or soft/hard copy is desirable. An attractive salary is on offer for the right candidate.

    This role is based in Dairymaster Global Headquarters, Causeway, Tralee, Co. Kerry.

    We aim to fill these positions immediately, interested applicants should email their C.V along with a cover letter describing why they are suited to this position to:

    Email: recruit@dairymaster.com. Applicants should make sure to put position name in the subject line of the email.

    Closing date for applications: Friday 26th January 2018 at 5pm

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